PUTTING BEHAVIORAL ECONOMICS TO WORK BY HELPING ORGANIZATIONS IDENTIFY SMALL CHANGES THAT CREATE SUBSTANTIAL IMPACT

 

Incentives & Motivation

In some cases, small changes to the incentive structure can have a dramatic impact, positive or negative, on an organization’s goals. Drawing on insights from behavioral economics and psychology, we help organizations evaluate and improve incentive schemes to increase the return on their investment. Understanding how and when incentives work can help companies optimize:

    • Salesforce incentives 

    • Customer reward programs 

    • Customer engagement and consent rates

    • Customer loyalty programs 


    Pricing Strategy

    We use simple experimentation and tools from behavioral economics to help organizations increase demand and enhance value. We help companies understand the psychology behind purchase decisions, set optimal prices, and predict customers’ purchase decisions using:

    • Experimental pricing

    • Behavioral pricing

    • Pay-What-You-Want pricing (& other consumer elective pricing schemes)


    Effective Philanthropy

    What drives donors to pick one charitable cause over another? By testing existing and new fundraising campaigns, we work with charities and non-profits to identify:

    • Effective fundraising 

    • Effective donor communication

    • Effective spending


    Improving health & wellness

    How can policy-makers, employers, insurance companies, school teachers and administrators use behavioral science to improve the health and wellness of their members? Our research shows that small changes to incentives and messaging can have a major impact on healthy behavior and healthy habit formation. We utilize incentives and other principles from behavioral economics to:

    • Increase the effectiveness of corporate wellness programs

    • Improve patient outcomes


    Fraud Detection and Prevention

    Why and when do people feel they can bend the rules? Our research on lies and deception show that in some cases, simple changes to the environment or messaging can lead to more honest behavior, saving organizations money.  We help organizations find behavioral solutions to:

    • Detect employee and customer fraud 

    • Decrease levels of unethical behavior in organizations