Uri Gneezy

                 Co-founder
                 Partner

Uri’s early work on when and why incentives can backfire has become the cornerstone in a compelling line of research that explores when traditional economic theories fail to explain real human behavior. He is the co-author of the Washington Post bestseller, The Why Axis. His work has been covered by the New York Times, the Wall Street Journal, and has been featured in the bestselling books Freakonomics, Predictably Irrational, and Drive. His research focuses on putting behavioral economics to work in the real world, where theory can meet application.   

He is the Epstein/Atkinson Endowed Chair in Behavioral Economics and Professor of Economics & Strategy at the Rady School of Management, University of California, San Diego. Gneezy is also a visiting professor at the University of Amsterdam Center for Research in Experimental Economics and Political Decision Making (CREED).
  


                 
                 Ayelet Gneezy

                 Co-founder
                 Partner

Ayelet’s research addresses a wide variety of questions pertaining to consumer behavior such as behavioral pricing, prosocial behavior (with a focus on green/sustainable behavior), social preferences (e.g., promise accounting, negative reciprocity, fairness), and factors affecting individuals’ quality of life (e.g. nutrition & exercise, poverty). She won the 2012 Society for Personality and Social Psychology Robert B. Cialdini Award for excellence in a published field study for her research done in partnership with Disney Research. Ayelet and her coauthors are credited for playing a major role as pioneers in pay-what-you-want research. Her research has been covered in the Wall Street Journal, the New York Times, Scientific American, and the Atlantic.
 
She is an Associate Professor of Behavioral Sciences and Marketing at the Rady School of Management, University of California, San Diego.

 

                 
                 Katie Baca-Motes

                 Co-founder
                 Partner

Katie's research has been published in in the Journal of Consumer Research and her writing has been published on Time.com.  As a Senior Research Associate at Disney, Katie led several large scale consumer behavior projects.  These projects used behavioral economic insights and relied on large field experiments involving hundreds of thousands of participants and multiple business units. The results of these studies have the potential to yield multi-million dollar impacts.  
 
She has an MBA from the Rady School of Management, University of California, San Diego.