In some cases, small changes to the incentive structure can have a dramatic impact, positive or negative, on an organization’s goals. Drawing on insights from behavioral economics and psychology, we help organizations evaluate and improve incentive schemes to increase the return on their investment. Understanding how and when incentives work can help companies optimize:

• Salesforce incentives 

• Customer reward programs 

• Customer engagement and consent rates

• Customer loyalty programs 

We use simple experimentation and tools from behavioral economics to help organizations increase demand and enhance value. We help companies understand the psychology behind purchase decisions, set optimal prices, and predict customers’ purchase decisions using:

• Experimental pricing

• Behavioral pricing

• Pay-What-You-Want pricing (& other consumer elective pricing schemes)

What drives donors to pick one charitable cause over another? By testing existing and new fundraising campaigns, we work with charities and non-profits to identify:

• Effective fundraising approaches

• Effective donor communication

How can policy-makers, employers, insurance companies, school teachers, and administrators use behavioral science to improve the health and wellness of their members? Our research shows that small changes to incentives and messaging can have a major impact on healthy behavior and healthy habit formation. We utilize incentives and other principles from behavioral economics to:

• Increase the effectiveness of corporate wellness programs

• Improve patient outcomes

Why and when do people feel they can bend the rules? Our research on lies and deception shows that in some cases, simple changes to the environment or messaging can lead to more honest behavior, saving organizations money. We help organizations find behavioral solutions to:

• Detect employee and customer fraud 

• Decrease levels of unethical behavior in organizations